Quila Grotesque is a bespoke typeface tailored for the vibrant atmosphere of Taqueria Picante, a beloved family-owned Mexican restaurant located in Anderson, South Carolina. Crafted with meticulous attention to detail, each letterform of Quila Grotesque embodies the essence and identity of Taqueria Picante, ensuring a cohesive and memorable brand presence across all marketing materials.
Inspired by the distinctive architecture of Taqueria Picante, characterized by its graceful rounded arches, Quila Grotesque echoes this aesthetic with its elongated yet condensed design. Drawing upon the restaurant's commitment to authenticity, the typeface is infused with a geometric flair, evoking a sense of solidity and tradition reminiscent of Mexican craftsmanship.
Comprising three distinct styles—regular, thin, and outlined—Quila Grotesque offers versatility and adaptability, seamlessly integrating into various aspects of the restaurant and its marketing initiatives.
Quila Grotesque was featured in the exhibition "26 Characters: An Exploration of Bespoke Type."
View the full Type Specimen Book Publication here
PROJECT TYPE:
User Experience Design, Community Outreach, Exhibition
COLLABORATION:
Solo (Typeface + Book), Team (Exhibition)
DELIVERABLES:
Typeface Design, Publication, Research, Exhibition Design
