Strata is a sustainable airline designed to redefine business travel with innovation, purpose, and seamless luxury. Catering exclusively to professionals commuting between New York, Boston, and Washington, D.C., Strata envisions the future of air travel through a refined, eco-conscious experience.
The name Strata is inspired by the word stratosphere, symbolizing both elevation and the airline’s commitment to reaching new heights in sustainable aviation. The brand system delivers a cohesive identity across every touchpoint, from plane wraps and uniforms to the in-flight and digital experience. A deep, rich forest green paired with a soft light green reinforces both the airline’s commitment to sustainability and its luxurious aesthetic.
Designed for efficiency and ease, Strata offers a seamless journey—from intuitive online booking to a streamlined in-app experience, ensuring effortless and environmentally responsible travel for modern professionals.
PROJECT TYPE:
Brand Identity
DELIVERABLES:
Research, Project Brief, Visual Identity System, Pitch Deck, Brand Guideline, Touchpoints
