Spark is a Montessori-inspired playbox subscription service designed to provide educational and engaging play experiences for young children with special needs. Recognizing the importance of play in early development, Spark offers carefully curated boxes tailored to different age groups, ensuring that every child can learn and explore in a way that suits their needs.
From the first visit to the website to the moment a child opens their playbox, Spark is designed to deliver a seamless and enriching experience for both parents and children. The brand identity reflects this commitment, using a thoughtfully selected palette of five colors to encourage creativity and learning without overwhelming children who may be sensitive to intense colors.
With few subscription playboxes on the market catering specifically to children with special needs, Spark fills a crucial gap by promoting inclusivity, engagement, and accessibility. The service is designed for all families—parents, single parents, and caregivers—ensuring that every child has the opportunity to learn and grow through play.
PROJECT TYPE:
Brand Identity
DELIVERABLES:
Research, Project Brief, Visual Identity System, Touchpoints
